Dynamic Gets New Name,
Branding and Website
After thirty years of growth and success in the business of high-end windows and doors, Dynamic is now taking the next step forward. Not only is the company getting a new name, going from Dynamic Architectural Windows and Doors, Inc. to simply Dynamic Fenestration, but they’re also unveiling a new logo, refreshing their brand, and launching a completely new website.
“We decided to do it all at once, and to do it right,” said CEO and Founder of the company, John Mathews. “And we’re extremely happy with the results.”
If anything, the changes are signs of progress. Dynamic is still Dynamic, but the company has evolved and grown in ways that demand new expression.
The shorter name shows that the company knows who they are, and why they exist: to help architects overcome the complex challenges of tailor-made windows and doors.
“Architects understand fenestration (which simply means windows and doors),” explains Dynamic’s Director of Business Development, Martin Ross. “Our goal is to speak their language and to make sure that our business is in line with their best interests.”
The new branding reveals a sharper focus: to be a navigator in the business of custom windows and doors. The invitation to architects is simple: “Elevate your architectural experience through a collaborative approach to handcrafted fenestration.”
The new website sends clearer messages. Visitors will not only see the quality of Dynamic’s handcrafted products, but they will also notice how much the clients matter to this company. Their business model is all about serving the client’s vision, as the new homepage declares, “Our proven process honors your vision by providing a single-source solution for custom windows and doors.”